E-commerce order and notification automation
Every Shopify order triggers an end-to-end flow: inventory check, shipping label, customer SMS + email, post-purchase follow-up, and review request without anyone touching the spreadsheet.
Who this is for
The problem
Most growing stores still run order ops manually copy-pasting tracking numbers into emails, switching between Shopify, ShipStation, Klaviyo, and a notes app, and answering 'where is my order?' tickets all day. It looks small until you scale and the same setup turns into a full-time job.
How we solve it
We connect your store, shipping, email, SMS, and review tools into one event-driven workflow. Each order kicks off the right sequence automatically. You and your team only step in when something genuinely needs a human flagged fraud, custom requests, or VIP customers.
Order placed in Shopify
Trigger fires the moment an order is paid. Order is tagged, customer is segmented, and inventory is checked in real time.
Fulfillment auto-routed
Standard orders go to ShipStation/Shippo for label generation. Pre-orders or out-of-stock items land in a separate workflow with customer notification.
Multi-channel customer updates
Personalized confirmation email via Klaviyo, optional SMS via Twilio when shipping label is created, delivery confirmation when carrier marks delivered.
Post-purchase nurture
Day 7: review request. Day 14: cross-sell email based on what they bought. Day 30: re-engagement if no second purchase.
Exception handling
Failed payments, address validation issues, or unusually large orders ping a Slack channel for a human glance never a customer surprise.
Tools we deploy
Realistic impact
Ranges, not promises. What we typically see across the engagements we ship.
Common questions
Will this work with my existing stack?+
Yes if you're on Shopify, WooCommerce, BigCommerce, or any platform with a real API. We plug into what you already use rather than ripping it out.
What about returns and refunds?+
Returns can be automated too we usually start with order flow first, then layer returns in once the basics are humming.
Can I edit the customer emails myself?+
Completely. Templates live in Klaviyo or your ESP your team owns the content, we own the plumbing.