Inbound lead capture, enrichment, and CRM automation
A form submission triggers enrichment, scoring, routing to the right rep's calendar, and a personalised first-touch email before the lead has closed the browser tab.
Who this is for
The problem
The biggest leak in most small-team pipelines isn't lead volume it's reply time. Inbound leads that wait more than an hour are statistically much less likely to convert. But manually qualifying, enriching, and assigning every lead is a full SDR job.
How we solve it
We build a lead intake engine that does the SDR's first hour of work in under five minutes. The lead is enriched, scored against your ICP, routed to the right rep, and warmed up with a relevant, AI-drafted first reply your team can send with one click.
Lead submits any form
Website, LinkedIn ad, lead magnet, or chatbot all feed into one normalized record in your CRM.
Enrichment fires automatically
Clearbit/Apollo pulls company size, industry, tech stack, and LinkedIn data. The record is no longer just an email + name.
ICP scoring
Lead is scored against your ideal customer profile. Hot leads route to senior reps, cold leads go into a long-term nurture sequence.
AI-drafted first reply
Claude or ChatGPT drafts a personalized email referencing the lead's company and stated problem. Rep reviews, edits if needed, sends.
Calendar handoff
If the lead booked through the form, the right rep's Cal.com or HubSpot Meetings link is auto-attached. No manual scheduling tag-team.
Tools we deploy
Realistic impact
Ranges, not promises. What we typically see across the engagements we ship.
Common questions
Do reps lose control over what gets sent?+
No. AI drafts humans approve and send. We deliberately keep a human in the loop on first replies because they set the tone for the entire deal.
What if we don't have a CRM yet?+
We'll recommend and set one up. HubSpot Free or GoHighLevel are usually the right starting points for small teams.
Will enrichment work for non-US leads?+
Yes we pick enrichment providers based on your target geography. Coverage in EU, UK, and India is solid; some emerging markets are weaker and we'll be upfront about that.